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Green Marketing
Originally known as "Ecological
Marketing" in the 1970's, Green Marketing
today encompasses the marketing of products
and services presumed to be environmentally
friendly. In consumer preference studies,
over 70% of U.S. consumers will prefer a
green product to a non-green one, with 12%
of those actively seeking them out. While
a great choice, Green Marketing has its
own pitfalls. The wrong message can lead
to consumer confusion, either because of
skepticism or a perception that a "green"
product is not as effective as others. Additionally,
making misleading or overstated environmental
claims could expose you to unnecessary liability.
Icons & Images offers
a specialized service designed to help guide
your organization through the Green Marketing
maze. Let us help you maximize your Green
message without the mess! Contact
us today.
Services and
Strategies
- Creating
and executing a Green Marketing plan
- Selecting
"green" design techniques
- Using "green"
production methods (i.e. recycled paper,
soy inks)
- Helping
customers connect with the appropriate
certification organizations
- Utilizing proper
labeling
- Helping develop
marketing plans that reduce consumer confusion
- Establishing
best practices to maximize your green
marketing plan
- Public relations
- Promotions
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